REALISTIC SALESFORCE VALID SALESFORCE-MARKETING-ASSOCIATE EXAM PASS4SURE QUIZ

Realistic Salesforce Valid Salesforce-Marketing-Associate Exam Pass4sure Quiz

Realistic Salesforce Valid Salesforce-Marketing-Associate Exam Pass4sure Quiz

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 3
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 4
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 5
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q32-Q37):

NEW QUESTION # 32
Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

  • A. All Contacts are included on All Subscribers once messaged via email.
  • B. All Contacts and All Subscribers are two separate lists with no overlap.
  • C. All Contacts and All Subscribers are included on one list and cannot be separated.

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, "All Contacts" and "All Subscribers" serve different but interconnected purposes. "All Contacts" encompasses every individual stored within the Marketing Cloud, regardless of their channel engagement (e.g., email, SMS). Once a contact is engaged via email, they are automatically included in the "All Subscribers" list, which is specifically for email channel communications.
This inclusion ensures that email engagement, preferences, and history are tracked and managed centrally, allowing for effective segmentation, targeting, and compliance management. It's crucial for marketing associates to understand this relationship to maintain data hygiene and ensure accurate targeting and reporting.
References: Salesforce Marketing Cloud documentation on Contact Management elaborates on the distinction and relationship between All Contacts and All Subscribers, providing insights into how contacts transition between these lists based on their engagement and interactions.


NEW QUESTION # 33
The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?

  • A. Automation Studio
  • B. Data Retention
  • C. Data Transfer

Answer: B

Explanation:
To remove customer data 30 days after it is uploaded to Marketing Cloud Engagement, the marketing team should use the Data Retention feature. This feature allows for the configuration of retention policies for data extensions, specifying how long records should be retained before being automatically deleted. Setting a Data Retention policy of 30 days ensures that customer data is systematically removed after the specified period, helping to manage data storage efficiently and comply with data privacy regulations.


NEW QUESTION # 34
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

  • A. API Key
  • B. Primary Key
  • C. Contact Key

Answer: C

Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross- channel marketing.


NEW QUESTION # 35
Northern Trail Outfitters is configuring its large "Holidays in July" sale and needs to control the anticipated large volume of web traffic.
Which email delivery setting helps control volume to meet these needs?

  • A. Send Throttling
  • B. Transactional Send Classification
  • C. Prebuild Burst Sending

Answer: A

Explanation:
Send Throttling in Salesforce Marketing Cloud allows marketers to control the rate at which emails are sent.
This can help manage the load on web servers and ensure that Cloud Kicks' website can handle the traffic from email engagement during high-volume campaigns like "Holidays in July."
* How Send Throttling Helps: By limiting the number of emails sent per hour, it spreads the email engagement over a more extended period, which can help mitigate the risk of overwhelming the website with traffic spikes.
* Salesforce Documentation Reference: For more on how to set up and use Send Throttling, see Send Throttling Documentation.


NEW QUESTION # 36
The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

  • A. Open Rate
  • B. Bounce Rate
  • C. Click-to-Open Rate

Answer: C

Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.


NEW QUESTION # 37
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